Reddit is the world's largest focus group. For solofounders, it's not just a social network—it's a distribution goldmine. But most founders approach it the wrong way: they spam links, get banned, and then wonder why Reddit "doesn't work."
Step 1: The Lurker's Advantage
Before you post, you must listen. Use tools like Reddit-Launch's AI Radar to monitor high-intent keywords in subreddits like r/SaaS or r/Entrepreneur. Don't post about your product—post about the problem your product solves.
Step 2: Tone is Everything
Reddit hates sales pitches. It loves utility. Your goal should be to provide so much value that people ask what tool you're using. Match the slang, the culture, and the formatting of each specific subreddit.
"Provide value first, distribution second. On Reddit, trust is the only currency that matters."
Step 3: Scaling with AI
Once you find a working hook, use context-aware AI to help you draft human-like replies at scale. This isn't about automation—it's about augmentation.